Privacy Policy

1. Introduction

Welcome to Misback Consulting ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website willmisback.com (the "Site").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

2.1 Information You Provide

We may collect information that you voluntarily provide to us when you:

• Contact us through our contact form
• Subscribe to our newsletter or blog updates
• Communicate with us via email or other methods
• Participate in surveys or other interactive features

This information may include your name, email address, phone number, company name, and any other information you choose to provide.

2.2 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing behavior, including:

• IP address
• Browser type and version
• Operating system
• Pages you visit and time spent on pages
• Referring website addresses
• Date and time of your visit
• Clickstream data and mouse movements
• Scroll depth and interaction patterns

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our website
• Respond to your inquiries and provide customer support
• Send you newsletters, marketing communications, and updates
• Improve our website's functionality and user experience
• Analyze website usage and trends
• Detect, prevent, and address technical issues
• Comply with legal obligations

4. Analytics and Tracking Technologies

4.1 Google Analytics 4

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC ("Google"). GA4 helps us understand how visitors interact with our website by collecting and analyzing information such as:

• How visitors navigate our website
• Which pages are most popular
• How long visitors spend on each page
• Demographic information and interests
• Traffic sources and user behavior patterns

Google Analytics uses cookies and similar technologies to collect this information. The information generated by Google Analytics about your use of the website is transmitted to and stored by Google on servers in the United States.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can also opt out of personalized advertising by visiting Google's Ad Settings.

For more information about how Google uses data when you use our site, please visit Google's Privacy & Terms.

4.2 Microsoft Clarity

We use Microsoft Clarity, a web analytics and user behavior tracking service provided by Microsoft Corporation ("Microsoft"). Clarity helps us understand how users interact with our website by providing:

• Heatmaps showing where users click, move, and scroll
• Session recordings of user interactions
• User behavior analytics and insights
• Performance metrics and error tracking

Microsoft Clarity collects information about your device, browser, and interactions with our website. This includes mouse movements, clicks, scrolls, and other user interactions. Session recordings may capture text input in form fields (excluding password fields) and other on-page content.

The information collected by Microsoft Clarity is used to improve our website's usability and user experience. Microsoft may use this data in accordance with their Privacy Policy. You can learn more about Microsoft Clarity and opt out of tracking by visiting Microsoft Clarity's website or Microsoft's Privacy Statement.

5. Cookies and Similar Technologies

We use cookies and similar tracking technologies to track activity on our Site and store certain information. Cookies are small data files stored on your device that help us improve your experience on our Site.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until you delete them or they expire).

6. Third-Party Services

We may use third-party services that collect, monitor, and analyze information about our Site visitors. These third parties have access to your information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

In addition to Google Analytics and Microsoft Clarity, we may use other third-party services such as:

• Email service providers (e.g., Resend) for sending emails
• Hosting and content delivery networks
• Social media platforms for sharing content

These third-party services have their own privacy policies addressing how they use such information.

7. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We may share information with third-party service providers who perform services on our behalf, such as hosting, analytics, email delivery, and customer service.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Business Transfers: If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with your explicit consent for any other purpose.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: The right to request access to your personal information
• Correction: The right to request correction of inaccurate or incomplete information
• Deletion: The right to request deletion of your personal information
• Opt-Out: The right to opt out of certain data collection and processing activities
• Data Portability: The right to receive your data in a structured, commonly used format

To exercise these rights, please contact us at me@willmisback.com.

10. Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our Site, you consent to the transfer of your information to these countries.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: