The Shopify Dev Who Builds Like a Founder.
Your Technical Co-Pilot for Revenue-Driven Shopify Growth.
I build the systems that turn traffic into profit. Shopify development that pays for itself. I eliminate bottlenecks and engineer systems tied to your bottom line: reducing costs, raising LTV, and maximizing AOV.
⚡ Revenue-Driven Shopify Engineering
Systems, Not Features: Full-stack architecture focused on leverage, not busywork.
- Theme development engineered for conversion rate maximization
- Backend automation that slashes operational costs and eliminates human error
- Performance tuning for higher revenue per visitor (RPV)
- API integrations to streamline operations and boost margins
Leverage, not tasks. Every system is engineered to reduce costs and compound LTV/AOV growth.
🧠 CRO, Analytics, & Strategic Tracking
Bottleneck Elimination: Data-driven CRO that converts traffic into sustainable profit.
- Conversion audits that expose hidden revenue leaks
- High-leverage A/B testing focused purely on bottom-line outcomes
- Funnel optimization (PLP → Checkout) that aggressively increases AOV
- Advanced analytics to pinpoint margin loss and drive corrective action
I don't just track data, I implement the changes that maximize your net revenue.
🚀 Retention & Profit Systems
Ecosystem Architecture: Strategic marketing automation that builds systems, not one-off campaigns.
- LTV analysis to intelligently guide acquisition investment and budget cuts
- Attribution modeling to reveal the channels that actually drive profit
- Automated retention systems to maximize lifetime value and reduce churn rate
- Full marketing automation to eliminate manual tasks and scale revenue effortlessly
I build automated systems that reduce costs, increase LTV, and eliminate repetitive tasks.
I Build the Systems That Turn Traffic Into Profit
Shopify development that pays for itself. I eliminate bottlenecks and engineer systems tied to your bottom line: reducing costs, raising LTV, and maximizing AOV.
Client Testimonials
Hear from brands that have worked with Misback Consulting to grow their e-commerce businesses.
Working with Will has been seamless. He quickly understands the purpose behind every project and consistently guides us to the best solution. He feels like an extension of our team — someone who genuinely cares about the outcome. Every update to our Shopify store has been a positive one, whether it's fixing glitches, polishing the design, or handling technical upgrades. If you want a real, professional, no-BS developer who gets the job done, Will is your guy.
Alma Bastani
Director of Growth, Repurpose
Working with Will has been a game-changer for us. He consistently identifies core problems that others miss, brings solutions with real strategic value, and executes at a level that makes him feel like an essential part of our team. His insights on CRO, ads, and overall brand direction have been dead-on, and he's helped us navigate one of the hardest periods our industry has seen. I trust him completely—he delivers.
David Young
President, Warehouse Guitar Speakers, All-Pedal Electronics
