Your Shopify Technical Co-Pilot.
I handle the complete technical side of your ecommerce business, freeing up you to focus on what you do best: growing your brand, connecting with customers, and building your business.
I Build Systems That Turn Traffic Into Profit
Shopify development that pays for itself. I eliminate bottlenecks and engineer systems tied to your bottom line: reducing costs, raising LTV, and maximizing AOV.
Full Ecommerce Site Builds
Complete Shopify stores engineered for conversion and performance from day one.
- Custom theme development optimized for conversion rate maximization
- Full-stack architecture that scales with your business
- Performance tuning for faster load times and higher revenue per visitor
- Seamless integrations with your existing tools and workflows
I build complete ecommerce solutions that pay for themselves through increased conversions and reduced operational costs.
Data Driven Marketing
Marketing automation and analytics that turn data into actionable revenue growth.
- Meta & Google Ads optimization with data-driven campaign management
- Klaviyo email and SMS automation that drives revenue and retention
- Conversion rate optimization with A/B testing and funnel analysis
- Advanced analytics to identify revenue leaks and growth opportunities
I don't just track data—I build systems that automatically optimize your Meta, Google Ads, and Klaviyo campaigns for maximum profit.
Custom App Solutions
Shopify apps and custom software tailored to your unique business needs.
- Shopify Plus Checkout Functions & Extensions for custom checkout experiences
- Custom Shopify apps that solve specific operational challenges
- API integrations to connect your entire tech stack
- Backend automation that reduces manual work and human error
I build custom tools including Shopify Plus Checkout Functions & Extensions that your competitors don't have access to, giving you a real competitive advantage.
Client Testimonials
Hear from brands that have worked with Misback Consulting to grow their e-commerce businesses.
Working with Will has been seamless. He quickly understands the purpose behind every project and consistently guides us to the best solution. He feels like an extension of our team — someone who genuinely cares about the outcome. Every update to our Shopify store has been a positive one, whether it's fixing glitches, polishing the design, or handling technical upgrades. If you want a real, professional, no-BS developer who gets the job done, Will is your guy.
Alma Bastani
Director of Growth, Repurpose
Working with Will has been a game-changer for us. He consistently identifies core problems that others miss, brings solutions with real strategic value, and executes at a level that makes him feel like an essential part of our team. His insights on CRO, ads, and overall brand direction have been dead-on, and he's helped us navigate one of the hardest periods our industry has seen. I trust him completely—he delivers.
David Young
President, Warehouse Guitar Speakers, All-Pedal Electronics
