The Shopify developer DTC brands doing $1–10M call for everything technical, from new themes and custom apps to the fixes in between.
What do you need?
Pick one and I'll tell you how I'd handle it.
Shopify Partner for over six years, with more than 100 stores shipped. I teach what I build on YouTube.
New projects when you need something built, and ongoing help for everything after. Either way, you work with me directly.
Your store looks like a template, or it's been patched so many times nobody wants to touch it.
I build custom themes and Online Store 2.0 sections your team can edit without calling a developer. Landing pages, product templates and full redesigns, built to be fast.
Built on clean code you own, with no page-builder lock-in.
Something breaks, an app update clashes with your theme, and nobody on the team knows where to start.
Send me whatever comes up: bugs, app conflicts, speed problems, small changes and new pages. I already know your store, so the fix doesn't start with a week of catching up.
Available as ongoing monthly support or one-off requests.
The app store almost does what you need, or your tools don't talk to each other.
I build custom Shopify apps, Shopify Functions and checkout extensions, and connect your store to your ERP, 3PL, CRM or anything else with an API.
Built for production, with error handling and logging from day one.
You're moving to Shopify, or your team is still doing by hand what the store could do itself.
I move stores onto Shopify with products, customers, orders and SEO intact. Once you're there, I automate the repetitive work, including AI where it genuinely helps.
Redirects mapped and data checked before anything goes live.
Six years across every corner of Shopify, so there's rarely a request I have to learn on your dime.
I've been building on Shopify for over six years and know the platform end to end. Most clients start with one project and stay for the next one.
You tell me what you need built or fixed. I tell you honestly how I'd approach it and whether I'm the right fit.
You get a written plan and an estimate before any work starts, so you know what you're paying for.
I write the code myself and test it on a copy of your store before anything goes live.
Most clients keep me on for what comes next. I already know the store, so new requests move fast.
“Working with Will has been seamless. He quickly understands the purpose behind every project and consistently guides us to the best solution. He feels like an extension of our team, someone who genuinely cares about the outcome. Every update to our Shopify store has been a positive one.”
“Will consistently identifies core problems that others miss, brings solutions with real strategic value, and executes at a level that makes him feel like an essential part of our team. His insights on CRO, ads, and overall brand direction have been dead-on. I trust him completely. He delivers.”
What I build for clients, I also explain on YouTube. You can see exactly how I work before we ever talk.
All videos on YouTubeOr email [email protected]
