How to Add a Favicon to Your Shopify Store

A favicon is the small icon that appears next to your site's title in a browser tab. While it might seem like a small detail, adding a custom favicon is a crucial step in branding your Shopify store. It replaces the default system icon and makes your site look significantly more professional and trustworthy.

In this tutorial, we will walk through the exact steps to upload a favicon to your Shopify store, along with technical best practices for file sizing and design.

Favicon Best Practices and Requirements

Before you upload your image, it is important to format it correctly. While Shopify can scale down larger images, starting with the correct specifications ensures your icon remains crisp and clear.

Technical Specifications

• Dimensions: The standard size for a favicon is 32x32 pixels.
• File Format: Use .png or .ico files.
• Scaling: If you upload a high-resolution image, Shopify will resize it, but using a native 32x32px image is recommended to control exactly how the pixels render.

Design Considerations

When designing your favicon, consider the context in which it will be viewed:

• Contrast is Key: Browser tabs generally use shades of light gray, dark gray, or black (for dark mode).
• Avoid Solid Black: A solid black icon may blend entirely into a dark mode browser tab, making it invisible.
• Simplicity: Since the image is very small, use your logo mark or a simple visual element that represents your products rather than complex text.

Step-by-Step Guide: Uploading Your Favicon

Follow these steps to update your store's branding within the Shopify Admin:

1. Navigate to the Theme Editor Log in to your Shopify Admin dashboard. Click on Online Store in the left-hand sales channel menu. locate your active theme and click the Customize button.

2. Access Theme Settings Once inside the theme editor, look at the sidebar menu on the left. Click on Theme settings (often represented by a gear icon).

3. Locate the Favicon Section You will see a list of configuration options. Find and click on Favicon.

4. Upload Your Image Click the upload button to select your image. Choose the 32x32px image you prepared earlier.

5. Save Your Changes After the image appears in the preview, click the Save button in the top right corner of the screen.

Verifying the Update

To ensure the changes have propagated:

1. Open a new tab in your web browser.
2. Navigate to your public Shopify store URL.
3. Refresh the page.

You should now see your custom icon displayed right next to your site's title in the browser tab. This small adjustment significantly improves the user experience by making your site easier to identify among multiple open tabs.