How to Add a Newsletter Form to Shopify Blog Posts Without Apps

Looking to convert your blog readers into email subscribers? Many Shopify store owners struggle with adding an email capture form to the bottom of their blog posts without purchasing expensive apps or hiring a developer.

In this tutorial, I will show you how to take your blog post footer from basic to conversion-optimized by manually embedding a newsletter form. The best part? This method utilizes your theme's existing assets, meaning it won't negatively impact your site speed.

Why Avoid Third-Party Apps?

While there are many apps available for email capture, they often come with two downsides:

1. Cost: Recurring monthly fees.
2. Performance: Apps often inject heavy JavaScript that slows down your page load times.

By using this native method, you keep your site lightweight and your design consistent.

Step 1: Configure the Newsletter Section

First, we need to generate the HTML code for the form using your specific theme's styling.

1. Navigate to your Shopify Admin.
2. Go to Online Store > Themes.
3. Click the Customize button on your current theme.
4. On your Homepage settings, scroll down and click Add section.
5. Select Newsletter.

At this stage, you can customize the heading, subheading, or background colors using the theme editor. Once you are happy with how it looks, click Save.

Step 2: Extract the HTML Code

Now that the section exists on your homepage, we need to copy its code.

1. Open your live homepage in a new tab (preferably in Google Chrome).
2. Scroll down to the Newsletter section you just added.
3. Open the Developer Tools by pressing Ctrl + Shift + C (Windows) or Cmd + Shift + C (Mac). This activates the element selector.
4. Hover over the newsletter section until the blue highlight box covers the entire newsletter element (not just the button or text).
5. Click to select it. In the Elements panel (usually on the right or bottom of your screen), the corresponding code will be highlighted.
6. Right-click on that HTML element in the panel.
7. Select Copy > Copy element.

You now have the fully styled HTML code on your clipboard.

Step 3: Embed the Form into Your Blog Post

Finally, we will place this code into your specific blog post.

1. Return to your Shopify Admin and navigate to Online Store > Blog posts.
2. Click on the blog post you wish to edit.
3. In the content editor toolbar, click the Show HTML button (icon represented by two angled brackets < >).
4. Scroll to the very bottom of the code (or wherever you want the form to appear).
5. Press Enter twice to create space.
6. Paste the code you copied earlier.
7. Click Save.

The Result

Go to the live URL of your blog post. You should now see a fully functional "Subscribe to our newsletter" section at the bottom of your content. It will match your store's branding perfectly and function just like the one on your homepage.

By following these steps, you've added valuable functionality to your content marketing strategy without writing a single line of code from scratch or slowing down your website.